Corporate Business Alliance

CBA-GAI · Technology · Practitioner level

CBA Certified Generative AI Practitioner

Award requiresExamination and 4 assessed workbooks of applied work

A professional certification in practical generative AI: how large language and diffusion models behave, prompt design, retrieval-grounded and multimodal workflows, output evaluation, and safe, well-governed use of AI in everyday work.

Level
Practitioner
Domains
6weighted
Questions
80
Time limit
120minutes

The CBA Certified Generative AI Practitioner certifies practical knowledge of generative AI: how large language models and diffusion models behave, why they fail in predictable ways, and how to design prompts, retrieval-grounded workflows and multimodal tasks that produce dependable results.

The syllabus is tool-agnostic. Candidates learn concepts that transfer across ChatGPT, Claude, Gemini, open-weight models and image generators alike, such as tokenisation, context windows, sampling controls, embeddings, retrieval pipelines and evaluation rubrics. Equal weight is given to judgement: verifying outputs, spotting hallucinations, protecting personal and confidential data, and knowing when a task should not be delegated to AI at all.

Assessment is an online examination taken on demand. Questions are scenario-based, drawing on workplace tasks such as drafting, summarising, research, spreadsheet analysis and content creation.

The path to the credential

Awarded on the examination and 4 assessed workbooks of applied work.

  1. 01Prepare

    Study to the published standard with CBA’s study material, or prepare in your own way. The examination is the same whichever route you take. Routes to preparation

  2. 02Enrol

    Enrolling for the examination gives a voucher for one sitting, valid for 12 months.

  3. 03Sit the examination

    80 questions in 120 minutes, taken online and drawn to the published domain weightings. The specimen paper

  4. 04Complete the applied work

    4 assessed workbooks, marked against a published tolerance.

  5. 05Award

    The credential is awarded at Practitioner level and entered in the public register, and the holder may use the CBA-GAI designation.

  6. 06Maintain

    Renew every 3 years against evidenced continuing professional development. CPD and renewal

Exam blueprint

Every paper is assembled to these weightings, which are published in full and fixed for the life of the scheme version.

Assessment domains and their percentage weighting of the CBA-GAI exam
Domain

Generative Model Foundations18%

  • Distinguish the pretraining, instruction-tuning and inference stages of a large language model lifecycle and what each contributes to behaviour
  • Interpret the effect of sampling controls such as temperature, top-p and maximum output length on variability and reliability
  • Identify how tokenisation and context window limits affect cost, truncation and the handling of long or non-English text
  • Distinguish how diffusion models turn noise into images from how autoregressive models generate text token by token
  • Select an appropriate model class or capability tier for a stated task, balancing quality, speed, cost and access constraints
  • Recognise hallucination, knowledge cut-off effects and arithmetic weakness as predictable consequences of how models are built

Prompt Design and Iteration22%

  • Select prompt components (role, context, task, constraints, output format, examples) appropriate to a stated goal
  • Distinguish zero-shot, few-shot and reasoning-eliciting prompting and identify when each improves results
  • Evaluate a weak prompt against a target outcome and select the revision most likely to improve the output
  • Interpret an unsatisfactory response to diagnose whether the fault lies in the instructions, the supplied context or the task framing
  • Apply output-format specifications, including tables, structured lists and JSON-like templates, to obtain reusable results
  • Construct multi-step prompt chains that decompose a large task into ordered, checkable stages

Retrieval and Grounded Workflows15%

  • Distinguish tasks that need retrieval or grounding from tasks the model can answer reliably from its training alone
  • Interpret the stages of a retrieval-augmented pipeline: splitting documents into chunks, embedding, similarity search and prompt assembly
  • Evaluate how chunk size, retrieval quality and stale sources affect the accuracy of grounded answers
  • Select an appropriate grounding method (file upload, long-context prompting, web-connected search, retrieval pipeline) for a stated information need
  • Identify citation and traceability practices that let a reader verify a grounded answer against its sources

Multimodal Creation and Editing10%

  • Select image-generation prompt elements, including subject, style, composition, lighting and negative guidance, for a stated creative brief
  • Distinguish the practical capabilities of text-to-image, image-to-image, vision-input, speech-to-text and text-to-speech tools
  • Evaluate generated media for common artefacts and defects such as distorted text, anatomical errors and inconsistent lighting
  • Interpret disclosure, provenance and licensing considerations that apply before publishing AI-generated media

Output Evaluation and Quality Control15%

  • Evaluate an AI output against explicit criteria such as factual accuracy, completeness, relevance, tone and formatting
  • Distinguish types of error, including fabricated facts, false citations, subtle omissions and confident wrongness, and select a suitable verification method for each
  • Construct a simple rubric and small test set for a generative AI task that a team performs repeatedly
  • Calculate basic quality measures, such as pass rates and error rates, from a structured spot-check recorded in a spreadsheet
  • Interpret the limits of using one AI model to review another model's output

Safe Use, Data Care and Work Integration20%

  • Identify categories of information, including personal data, client confidences and commercial secrets, that must not be entered into tools without appropriate safeguards
  • Interpret core data protection principles, such as purpose limitation, minimisation and individual rights, as they apply to workplace generative AI use
  • Distinguish consumer and enterprise tool arrangements, including training-on-your-data settings, retention and administrative controls
  • Evaluate a proposed workplace use case for risk level and select proportionate human oversight and disclosure
  • Recognise prompt injection, jailbreaking and data leakage risks in connected or automated workflows
  • Select integration patterns that embed generative AI into everyday work, such as drafting, summarising, meeting notes and spreadsheet analysis
Total100%

Specimen examination paper

Twelve examination items, with the answer and a rationale for every option. None of them will appear on a live paper.

Open the specimen paper

The study material

The full contents of the study material: every chapter and lesson, how long each takes, and where the assessed workbooks fall. One complete lesson is free to read, with no account.

Contents of the study material

What you will be able to do

  • Explain, in practical terms, how large language models and diffusion models generate output and why this produces characteristic strengths and failure modes
  • Design, test and refine prompts using structure, examples, constraints and iteration to obtain reliable, well-formatted results
  • Choose and apply grounding strategies, including document upload, web-connected search and retrieval-augmented pipelines, to reduce hallucination and improve traceability
  • Work across text, image, audio and vision inputs, selecting appropriate multimodal tools and recognising quality defects in generated media
  • Evaluate AI outputs systematically using verification workflows, rubrics and simple metrics rather than trusting fluency
  • Apply data hygiene, confidentiality and disclosure practices that keep generative AI use lawful and professionally defensible
  • Integrate generative AI into everyday tasks such as drafting, research, meeting summaries and spreadsheet-based analysis using broadly accessible tools

Who this is for

Knowledge workers and administrators
Professionals in operations, HR, marketing, finance support or administration who use AI assistants for drafting, summarising and analysis and want to do so faster, more accurately and within data protection rules.
Early-career and transitioning professionals
Graduates, junior analysts and career changers who need a recognised credential showing they can work productively with generative AI tools from their first day in a role.
Team leads and process owners
Supervisors and small-business owners who are introducing AI into team workflows and need enough technical grounding to choose tools, set usage rules and review AI-assisted work with confidence.

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