Corporate Business Alliance

CBA-AIP · Technology · Practitioner level

CBA Certified Artificial Intelligence Professional

Award requiresExamination and 4 assessed workbooks of applied work

A broad professional certification in applied artificial intelligence covering machine learning and deep learning concepts, data foundations, the full model lifecycle, application patterns including generative AI, and responsible AI practice. Conceptual and applied; no coding required.

Level
Practitioner
Domains
6weighted
Questions
60
Time limit
90minutes

The CBA Certified Artificial Intelligence Professional (CBA-AIP) certifies a rounded, working understanding of modern AI: how supervised, unsupervised and deep learning approaches work, whether a business problem suits AI, the data a model needs, how to interpret evaluation metrics, and how models are deployed, monitored and checked for drift. The syllabus also covers current applications, including generative AI, retrieval-augmented workflows and prompt design, taught as concepts rather than as the features of a single product.

The examination is conceptual and applied; it is not a coding test. Candidates work with scenarios, small numeric examples, metric tables and project decisions, and calculations are limited to what can be done with a basic calculator or a spreadsheet such as Excel or Google Sheets. A full domain covers responsible AI: fairness, transparency, privacy, the security of AI systems, and the major governance frameworks, including the EU AI Act and international standards.

Assessment is an online multiple-choice examination that candidates can sit from anywhere, at a time of their choosing. The pass mark is set by a standard-setting panel. Preparation is self-paced, through the study material.

The path to the credential

Awarded on the examination and 4 assessed workbooks of applied work.

  1. 01Prepare

    Study to the published standard with CBA’s study material, or prepare in your own way. The examination is the same whichever route you take. Routes to preparation

  2. 02Enrol

    Enrolling for the examination gives a voucher for one sitting, valid for 12 months.

  3. 03Sit the examination

    60 questions in 90 minutes, taken online and drawn to the published domain weightings. The specimen paper

  4. 04Complete the applied work

    4 assessed workbooks, marked against a published tolerance.

  5. 05Award

    The credential is awarded at Practitioner level and entered in the public register, and the holder may use the CBA-AIP designation.

  6. 06Maintain

    Renew every 3 years against evidenced continuing professional development. CPD and renewal

Exam blueprint

Every paper is assembled to these weightings, which are published in full and fixed for the life of the scheme version.

Assessment domains and their percentage weighting of the CBA-AIP exam
Domain

AI and Machine Learning Foundations20%

  • Distinguish artificial intelligence, machine learning, deep learning and rule-based automation by how each produces its outputs.
  • Classify a described problem as supervised, unsupervised or reinforcement learning and identify the target and features involved.
  • Select an appropriate model family (linear models, tree-based models, clustering, neural networks) for a given problem and justify the choice by data type, interpretability need and scale.
  • Interpret the roles of parameters, training, loss and optimisation in how a model learns, using simple numeric illustrations.
  • Explain how core deep learning architectures (feedforward networks, convolutional networks, sequence models and transformers) differ in the data they suit.
  • Identify the bias-variance trade-off, underfitting and overfitting from descriptions of model behaviour on training and unseen data.

Data Foundations for AI15%

  • Assess the suitability of a dataset for a stated modelling task in terms of volume, representativeness, label quality and freshness.
  • Select appropriate treatments for missing values, outliers, duplicates and inconsistent categories in a described dataset.
  • Distinguish training, validation and test splits and identify splitting mistakes such as leakage and temporal contamination.
  • Apply basic feature concepts, including encoding categorical variables, scaling numeric variables and simple feature engineering, to spreadsheet-scale examples.
  • Evaluate the effect of class imbalance and sampling choices on what a model will learn.
  • Identify data governance obligations relevant to AI datasets, including consent, minimisation and retention at concept level.

Model Development and Evaluation20%

  • Calculate accuracy, precision, recall, F1 and error rates from a small confusion matrix or result table.
  • Select the evaluation metric that matches a stated business cost of false positives versus false negatives.
  • Interpret regression evaluation measures (mean absolute error, root mean squared error, R-squared) and compare candidate models with them.
  • Distinguish the purposes of validation and test data and evaluate whether a described experiment supports its performance claim.
  • Evaluate baseline comparisons, hyperparameter tuning descriptions and simple experiment designs for soundness.
  • Interpret model explainability outputs, such as feature importance summaries, and identify their limits.

Deployment, Operations and the AI Lifecycle15%

  • Evaluate whether a described business problem is a sound candidate for an AI solution and define measurable success criteria for it.
  • Select an appropriate deployment pattern (batch scoring, real-time API, embedded on-device, human-in-the-loop) for a stated use case.
  • Distinguish build, buy and API-based sourcing options for AI capability and assess their cost, control and data implications.
  • Interpret monitoring signals to identify data drift, concept drift and performance degradation in a deployed model.
  • Select appropriate responses to model degradation, including retraining, rollback and threshold adjustment.
  • Identify the documentation and versioning practices that make an AI system auditable and reproducible.

AI Application Patterns and Generative AI15%

  • Distinguish predictive, generative and retrieval-based AI applications by their inputs, outputs and failure modes.
  • Explain how large language models produce text, including tokens, context windows and probabilistic generation, at concept level.
  • Select prompt design techniques (role setting, examples, structured output, decomposition) appropriate to a described task.
  • Evaluate when retrieval-augmented generation, fine-tuning or an unmodified foundation model is the right approach for a knowledge task.
  • Identify hallucination, prompt injection and over-reliance risks in described generative AI workflows and select mitigations.
  • Select appropriate human-in-the-loop checkpoints for AI-assisted work in fields such as drafting, translation, coding support and customer service.

Responsible AI, Governance and Risk15%

  • Identify sources of unfair bias across the AI lifecycle, from historical data and labels to deployment context.
  • Interpret simple fairness evidence, such as approval or error rates broken down by group, and identify the concern it raises.
  • Distinguish transparency, explainability and accountability obligations for AI systems and match each to appropriate practices.
  • Evaluate privacy and security risks specific to AI, including training-data exposure, model inversion at concept level, and misuse of generated content.
  • Classify described AI systems into risk tiers of the kind used by the EU AI Act and identify the obligations that follow at concept level.
  • Select appropriate governance controls for an AI deployment, including impact assessment, human oversight, documentation and incident response.
Total100%

Specimen examination paper

Twelve examination items, with the answer and a rationale for every option. None of them will appear on a live paper.

Open the specimen paper

The study material

The full contents of the study material: every chapter and lesson, how long each takes, and where the assessed workbooks fall. One complete lesson is free to read, with no account.

Contents of the study material

What you will be able to do

  • Explain how the main families of machine learning and deep learning models learn from data and select an appropriate approach for a given business problem.
  • Specify, assess and prepare the data an AI project needs, including labelling, splitting, feature treatment and data quality controls.
  • Interpret model evaluation outputs such as confusion matrices, precision, recall, error measures and validation results, and detect overfitting and leakage.
  • Plan the lifecycle of an AI solution from problem framing and success criteria through deployment, monitoring, drift detection and retraining.
  • Apply modern AI application patterns, including generative AI, prompt design, retrieval-augmented generation and human-in-the-loop workflows, using concepts that transfer across tools.
  • Evaluate AI systems for fairness, transparency, privacy and security risks, and relate them to major governance frameworks such as the EU AI Act and relevant international standards.

Who this is for

Business and data analysts moving into AI work
Analysts who already work with data in Excel, SQL or BI tools and are increasingly asked to scope, evaluate or interpret machine learning solutions, and who want a structured, credible grounding in how models actually work.
Project, product and delivery leads on AI initiatives
Managers and product owners responsible for AI projects who need to frame problems correctly, challenge vendor claims, read evaluation results, plan deployment and monitoring, and manage AI-specific risks without writing code themselves.
IT professionals and consultants broadening into AI
Software, infrastructure, security and advisory professionals who want a recognised certification demonstrating fluency across the AI landscape, from data foundations and model lifecycle to generative AI applications and responsible AI governance.

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