Corporate Business Alliance

CBA-AIM · Management · Practitioner level

CBA Certified AI-Driven Management Professional

Award requiresExamination and 4 assessed workbooks of applied work

CBA-AIM certifies that a manager can judge what current AI can and cannot do, select and scope viable use cases, lead adoption across a team, redesign workflows around AI assistance, and apply proportionate governance and risk controls at manager level.

Level
Practitioner
Domains
5weighted
Questions
60
Time limit
90minutes

The CBA Certified AI-Driven Management Professional (CBA-AIM) examination assesses the judgement a manager needs when artificial intelligence becomes part of how a team works: a working model of what current AI systems do well and where they fail; choosing and scoping use cases that return measurable value; and leading a team through adoption, from setting expectations and redesigning workflows to handling resistance and keeping quality and accountability intact when machine output sits inside human work.

The syllabus is vendor-neutral. It teaches concepts such as probabilistic output, prompting and context, human-in-the-loop review, pilot design, benefit measurement and proportionate risk control, using tools any team can access, including spreadsheets and widely available free-tier AI assistants. Laws and frameworks that affect managers, including data protection principles and emerging AI regulation, are covered at the level of the decisions a manager makes: what to approve, what to escalate and what to stop.

The examination is an online multiple-choice assessment. Most questions present a short management situation and ask the candidate to select the best decision, interpretation or next step. The pass mark is set by a standard-setting panel. No programming ability is assumed.

The path to the credential

Awarded on the examination and 4 assessed workbooks of applied work.

  1. 01Prepare

    Study to the published standard with CBA’s study material, or prepare in your own way. The examination is the same whichever route you take. Routes to preparation

  2. 02Enrol

    Enrolling for the examination gives a voucher for one sitting, valid for 12 months.

  3. 03Sit the examination

    60 questions in 90 minutes, taken online and drawn to the published domain weightings. The specimen paper

  4. 04Complete the applied work

    4 assessed workbooks, marked against a published tolerance.

  5. 05Award

    The credential is awarded at Practitioner level and entered in the public register, and the holder may use the CBA-AIM designation.

  6. 06Maintain

    Renew every 3 years against evidenced continuing professional development. CPD and renewal

Exam blueprint

Every paper is assembled to these weightings, which are published in full and fixed for the life of the scheme version.

Assessment domains and their percentage weighting of the CBA-AIM exam
Domain

AI Capabilities and Limits20%

  • Distinguish generative AI, predictive analytics and rule-based automation by the type of problem each is suited to
  • Interpret the probabilistic nature of large language model output and its consequences for reliability, consistency and factual accuracy
  • Identify task characteristics that predict strong AI performance, such as pattern-rich, language-heavy and tolerance-for-review tasks, versus characteristics that predict failure
  • Evaluate claims made about an AI tool by asking what evidence, evaluation method or benchmark would substantiate them
  • Select an appropriate response to hallucinated, biased or outdated AI output in a work context

Use Case Selection and Scoping22%

  • Evaluate candidate use cases using a value, feasibility, data and risk screen, and rank them for a pilot portfolio
  • Distinguish between tasks to automate, tasks to assist and tasks to leave fully human, based on error cost and review capacity
  • Calculate simple expected benefit figures, such as hours saved per week and cost per output, using spreadsheet-level arithmetic
  • Select success criteria and baseline measures for a pilot before it starts, including quality as well as speed measures
  • Identify scoping failures such as unbounded ambition, missing data, no owner and no exit criteria, and choose the correction
  • Decide among build, buy, use-existing-tools and wait options for a given scenario

Leading Adoption and Change18%

  • Select communication and framing approaches that reduce fear and build realistic expectations when introducing AI to a team
  • Distinguish causes of resistance, such as job insecurity, quality distrust and skill anxiety, and match each to an effective response
  • Evaluate skill-building options for a team, from structured practice sessions to champion networks and shared prompt libraries
  • Interpret adoption signals, including usage patterns, shadow use of unapproved tools and quiet abandonment, and choose the correct intervention
  • Select what to report to senior stakeholders about an AI initiative, balancing candour about limits with credible progress

AI-Assisted Teams and Workflows20%

  • Select the appropriate human review point for an AI-assisted workflow given the error cost and volume of the task
  • Distinguish accountability for AI-assisted work: who owns the output, who owns the error, and what the manager must make explicit
  • Evaluate quality control approaches for AI-assisted output, including sampling, second review and checklist verification
  • Interpret changes in team workload, skill mix and role content as AI absorbs routine tasks, and select fair responses
  • Calculate simple throughput and review-capacity figures to judge whether a proposed AI-assisted workflow is sustainable
  • Select delegation practices for AI-assisted work, including when to require disclosure that AI was used

Governance, Risk and Responsible Use20%

  • Distinguish AI-related risks a manager owns, such as data leakage, confidentiality breaches and unreviewed errors, from risks owned at organisational level
  • Select the correct handling of personal, confidential or client data when staff use AI tools, applying data protection principles at decision level
  • Evaluate an acceptable-use rule set for a team, identifying gaps, overreach and unenforceable provisions
  • Identify situations that require escalation beyond the manager, including high-stakes automated decisions, regulated-sector constraints and suspected harmful output
  • Interpret the manager-level implications of emerging AI regulation and risk-tiered approaches, without reliance on any single jurisdiction's text
  • Select proportionate responses to an AI-related incident, including containment, disclosure and process correction
Total100%

Specimen examination paper

Twelve examination items, with the answer and a rationale for every option. None of them will appear on a live paper.

Open the specimen paper

The study material

The full contents of the study material: every chapter and lesson, how long each takes, and where the assessed workbooks fall. One complete lesson is free to read, with no account.

Contents of the study material

What you will be able to do

  • Explain in plain terms how current AI systems produce output, and distinguish tasks where they are reliable from tasks where they predictably fail
  • Evaluate candidate AI use cases against value, feasibility, data availability and risk, and scope a bounded pilot with measurable success criteria
  • Lead a team through AI adoption, including expectation setting, skill building, resistance handling and communication with senior stakeholders
  • Redesign team workflows so that AI-assisted output passes through appropriate human review, with clear ownership of quality and errors
  • Apply manager-level governance to AI use, including data protection judgement, acceptable-use rules, disclosure decisions and escalation of high-risk situations
  • Interpret simple adoption and benefit metrics in a spreadsheet and decide whether to expand, adjust or stop an AI initiative

Who this is for

Team leads and line managers
Managers of functional teams in operations, sales, finance, HR, marketing or service delivery whose staff are beginning to use AI tools and who must set direction, standards and boundaries for that use.
Project and programme managers
Delivery professionals asked to run AI pilots or fold AI-assisted work into existing projects, who need to scope use cases, estimate benefit realistically and manage stakeholders through change.
Business owners and department heads
Owners of small and medium enterprises and heads of department who make build, buy or wait decisions about AI, allocate budget for adoption, and carry accountability for governance and risk.

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